Saturday 19 October 2019

The con of computerization

The con of computerization

Like a con artist, a scientific area I know rather intimately is known by many names: computer-aided architectural design, design computing, computational design, digital architecture, digitization or digitalization … And like a con artist it keeps promising the same things to different people without delivering much in the end. I've come to consider this a primary characteristic of the area: rather than delivering, it shifts its attention to new clients. CAD was aimed at designers and engineers but it failed to become more than admittedly adaptable but nevertheless expensive drawing. BIM was sold to a wider market of largely unknowing yet enthusiastic and powerful stakeholders. BIM has yet to deliver but now we have digitalization and proptech, which appeal to artistic designers and property managers respectively. Fundamentally the area has been promising more or less the same in different guises.
Much of this is inherent in computerization: it's full of short-lived technologies, early market share acquisition, gadgeetering and wannahaves with little practical value beyond fashion and exhibition. My life is full of obsolete technologies -things that work perfectly well but have been superseded in what they do- and, even though I often discard as much as I can, they keep accumulating. Any individual, any area involved in computerization falls victim to the transience of computing technologies.
Unfortunately many areas make it even worse by their lack of historical memory. It is impressive how often I get a feeling of déjà-vu reading research proposals or reports: it is not only that new generations want to do the same stuff as there predecessors, they also appear ignorant of earlier attempts and especially failures. And if one points this out, the usual reaction is one of solipsistic dismissal: yes, others may have tried it already but we have better technologies and better brains, so we'll do it anyway. Unfortunately, new attempts generally fail in more or less the same way as previous attempts. Ironically many talk of machine learning but human learning appears to be ignored.
In conclusion, the whole thing feels like a con: promises without return, merely selling the idea to the naïve, the ignorant, the deluded. And the worst thing is that everybody seems to behave like a con artist.

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